In 2015, the brothers Jonas and Sören combined their skills as product designers, industrial mechanics and technicians to realise their idea of an ideal bicycle for the city conceptually, aesthetically and qualitatively at the highest level. The muli-cycles GmbH emerged from this project in 2017.

The project finally started the „crowd“ itself. A successful crowdfunding at the beginning of 2017 confirmed the great demand for the muli concept. The muli was subsequently firmly established on the market and is now considered a pioneer in the compact cargobike segment.